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Скачать с ютуб How to be an internal activist | Cheryl Goh | TEDxKLStudio

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How do you imagine action in a large organization? As the founding CMO of one of the largest tech startups hailing from South East Asia, Grab, Cheryl recently took on the role of empowering not only the organization she is in but also their partners on how it can create a positive impact in the world and by reducing its carbon footprint.

Cheryl will be sharing why she chose to make change via the company she works for by choosing to become an internal advocate.
Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she set up the marketing practise for Grab over the last 7 years. Today, she leads marketing and social impact in over 350 cities in eight countries, covering all of Grab's business verticals including transport, food, financial services and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 400 marketers across Southeast Asia.

In her role:
• She shapes the strategy behind the company’s brand and reputation.
• She leads teams across the end-to-end sphere of marketing, covering user acquisition and demand growth, advertising and promotions, branding and social, public and corporate reputation, marketing research and insights.
• She also leads social impact at Grab and believes in building inclusive capitalism to solve problems of poverty and climate change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx